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Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple's software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer. It was incorporated as Apple Computer, Inc. in January 1977, and sales of its computers, including the Apple II, saw significant momentum and revenue growth for the company. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, and Apple's marketing commercials for its products received widespread critical acclaim. However, the high price tag of its products and limited software titles caused problems, as did power struggles between executives at the company. Jobs resigned from Apple and created his own company, NeXT.

As the market for personal computers increased, Apple's computers saw diminishing sales due to lower-priced products from competitors, in particular those offered with the Microsoft Windows operating system. More executive job shuffles happened at Apple until then-CEO Gil Amelio in 1997 decided to buy NeXT to bring Jobs back. Jobs regained position as CEO and began a process to rebuild Apple's status, which included opening Apple's own retail stores in 2001, making numerous acquisitions of software companies to create a portfolio of software titles, and changing some of the hardware used in its computers. It again saw success and returned to profitability. In January 2007, Jobs announced that Apple Computer, Inc. would be renamed Apple Inc. to reflect its shifted focus toward consumer electronics. He also announced the iPhone, which saw critical acclaim and significant financial success. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. Two months later, Jobs died, marking the end of an era for the company.

Apple is the world's largest information technology company by revenue and the world's second-largest mobile phone manufacturer after Samsung. In February 2015, Apple became the first U.S. company to be valued at over US$700 billion. The company employs 123,000 full-time employees and maintains 499 retail stores in 22 countries as of December 2017. It operates the iTunes Store, which is the world's largest music retailer. As of January 2016, more than one billion Apple products are actively in use worldwide.

Apple's worldwide annual revenue totaled $229 billion for the 2017 fiscal year. The company enjoys a high level of brand loyalty and has been repeatedly ranked as the world's most valuable brand. However, it receives significant criticism regarding the labor practices of its contractors, its environmental and business practices, including anti-competitive behavior, as well as the origins of source materials.

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BootX is a software-based bootloader designed and developed by Apple Inc. for use on the company's Macintosh computer range. BootX is used to prepare the computer for use by loading all required device drivers and then starting-up Mac OS X by booting the kernel on all PowerPC Macintoshes running the Mac OS X 10.2 operating system or later versions.[1][2] Using BootROM, a read-only memory (ROM) computer chip containing OpenFirmware, a graphical front end[disambiguation needed] is shown briefly on all compatible Macintosh computers as a grey Apple logo with a spinning cursor that appears during the startup sequence.[3] The program is freely available as part of the Darwin operating system under the open source Apple Public Source License.[4] BootX was superseded by another nearly identical bootloader named boot.efi and an Extensible Firmware Interface ROM on the release of the Intel-based Mac.[5]


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Infinite Loop.
Credit: Joe Ravi

Infinite Loop is a street encircling the six main buildings of Apple's headquarters in Cupertino, California.

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Did you know...

...that Apple introduced Game Sprockets in 1996 to improve game development on the Mac OS, but cancelled development only a year later?
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The Apple Store is a chain of retail stores owned and operated by Apple Inc., dealing in computers and consumer electronics. As of July 2010 Apple has opened 295 stores : 225 in 41 US states, 27 in the United Kingdom (23 in England, 2 in Scotland, 1 in Northern Ireland and 1 in Wales), 15 in Canada, 8 in Australia, 7 in Japan, 4 in China, 3 in Switzerland, 3 in Germany, 3 in France, 2 in Italy, 1 in Austria, and 1 in the Netherlands.

The stores sell Apple Macintosh personal computers and software, iPods, iPads, iPhones, third-party accessories, and other consumer electronics such as the Apple TV. Many stores feature a theatre for presentations and workshops, the Studio for training with Apple products, and all stores offer a Genius Bar for technical support and repairs, as well as free workshops available to the public. The Apple Retail Store design has resulted from the contributions of firms such as Bohlin Cywinski Jackson, Eckersley O’Callaghan, Eight Inc., Gensler, and ISP Design, Inc. to name a few, together with the Apple in-house design team.

Shown above is one of the flagship stores in Carrousel du Louvre, Paris, France.

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Scott Forstall
Scott Forstall
B. 1968/1969

Scott Forstall was the top senior vice president of iOS Software at Apple Inc. Forstall became responsible for Mac OS X releases after Avadis Tevanian stepped down as the company's Chief Software Technology Officer and before being named Senior Vice President of iPhone Software. He has spoken publicly at Apple's Worldwide Developers Conferences, including talks about Mac OS X v10.5 in 2006 and iPhone software development in 2008, later after the release of the iPhone 2.0 and 3G Versions and January 27, 2010 at Apple's 2010 iPad keynote. Forstall is also credited for developing the iPad.


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Here's to the crazy ones.

The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.

You can quote them, disagree with them, glorify or vilify them.
About the only thing you can't do is ignore them.

Because they change things.
They push the human race forward.
While some see them as the crazy ones, we see genius.

Because the people who are crazy enough to think
they can change the world, are the ones who do.

— "Think Different" (1998)
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Parent project
Computing
Main projects
Apple Inc. • Macintosh task force • iOS task force • iOS
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Companies • Software • Internet • Technology • Telecommunications • Video games
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Apple Inc. (BookOutline)
Apple Inc. topics

Articles: Steve JobsSteve WozniakRonald WayneApple IApple IIApple IIIApple LisaApple TVApple WatchiPadiPhoneiPodMacintoshApertureBentoFileMaker ProFinal Cut StudioGarageBandiLifeiOSiTunesiWorkLogic StudioMapsOS XQuickTimeSafariXsanApple DeveloperAppleCareApple SpecialistApple Store (online) • App StoreApple certification programsApple IDGame CenteriAdGenius BariBooksiTunes StoreMac App StoreiWork.comMobileMeiCloudOne to OneProCareCriticismLitigation

Lists: All productsMacintosh softwareMacintosh models by case typeOS X componentsOS X technologiesiOS devicesiOS gamesiPod modelsMergers and acquisitions

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  1. ^ Siracusa, John (September 5, 2002). "Mac OS X 10.2 Jaguar". Ars Technica. p. 3. Retrieved May 3, 2008.  [dead link]
  2. ^ Singh, Amit (2007) [2006]. "The Firmware and the Bootloader". Mac OS X Internals: A Systems Approach. Addison-Wesley. pp. 324–325. ISBN 0321278542. Retrieved 2008-05-03. 
  3. ^ Singh, Amit. "Booting Mac OS X". kernelthread.com. Retrieved 2008-05-01. 
  4. ^ "Apple Public Source License". Apple Inc. August 6, 2003. Retrieved May 2, 2008. 
  5. ^ "System Startup Programming Topics: The Boot Process". Apple Inc. February 8, 2007. Retrieved May 1, 2008.  [dead link]